Google SEO Update (Penguin 2.0)
Here’s an overview of Google’s SEO Update for 2013. Also know as Penguin 2.0
Google is trying hard to combat black hat seo tactics and web spam. So Google’s new penguin 2.0 updates are geared towards 2 things…
1. Helping sites do well in the search rankings that are creating useful content and set up with proper seo
2. Denying links to web spammers and removing sites that are using black hat seo tactics
This new Penguin 2.0 update (according to Matt) should also help out some of the sites that were negatively affected by last years Penguin/Panda update.
Matt also says Google will try to provide more help and information (webmaster tools) to site owners and web masters on hacked sites.